I am a collector and the owner of a pop-up store called ‘GEEK OUT STORE’ that opens up sporadically and on something of a whim. Back in 2017 I discovered the concept of ‘Ideas From Massimo Osti’ via a chance encounter I had with some vintage C.P.COMPANY pieces. Since then I have collected vintage C.P.COMPANY clothing that was designed from the brand’s inception up until the year 2001. I’m particularly interested in collecting Massimo's clothes from his 1980s period and I’m currently trying to figure out how to make the most out of them in order to make interesting things happen.
What I like most of all is that Massimo put the words "Ideas From Massimo Osti" onto the branding of C.P.COMPANY. Whilst "Designed by~" is often used, I think he is the only one who used "Ideas From~". In fact, the designs themselves are taken from his own collection, but they are transformed into completely different clothes under his' Ideas'. That's what I found so fascinating about it. I particularly like the jumper from 1982 with the elbow patch and the action pleat design. The elbow patches and action pleats are supposed to be functional, but in this jumper they have been stripped of their function and placed for design purposes only. In fact, the elbow patches are made of knitted fabric when they should be made of leather. The pleats are also not functional, but he used colourways in such a way as to make them look like they were ‘action’ pleats. Naturally, some items are made with functionality in mind, but I think the idea of his clothes being made from various angles depending on the specific item itself has been passed down to the current C.P.COMPANY aesthetic.
The article I chose this time is a favourite of mine that was published in a Japanese magazine, and is an AD for URBAN PROTECTION made by TOYODA TRADING.
The articles in Japanese magazines are often accompanied by a photo and a comment, which is a really good way of understanding the period. I believe that Japanese people perceive clothes not only as clothes themselves, but also as information. I think that Japanese people enjoy clothes more when they complement the invisible parts of the clothes and the things that they would otherwise not notice. In Japan, it seems to have arrived in the late 70's and early 80's and was very popular. It was sold in large department stores such as Parco and Matsuya, and was produced in Japan and under license from Yancy Fashion for children. The enthusiasm of the early 80's can be felt through the magazines.
Arco Maher, curated by Archie Maher, is an archive platform dedicated to vintage C.P. Company pieces and Massimo Osti’s design, mainly spanning the early 1980s to mid 2000s. Archie’s emotional attachment in general to pre-owned and distressed sportswear and military clothing, and the personal stories that the individual pieces evoke, is only matched by his love for the Arco Maher archive collection itself.
Having amassed an archive of over 250 unique garments that push our pre-existing notion of functionality and innovation, Maher’s collection heavily features Moreno Ferrari’s “Urban Protection” range, from the years of 1998 to 2001. From these stimulating years, pieces like the ‘Life' and ‘Metropolis’ jackets became frontrunners and would eventually be re-referenced in Autumn/Winter ’20, as well as proving to be inspiring to a new breed of designer. The ‘Millennium’ and ‘Relax’ ranges are also Arco Maher favourites.
Loaning out pieces from his collection to stylists and directors alike, Archie has supplied outerwear to leading global musicians, athletes and other important figures.
Maher continues to play not only a key part in digitally and physically preserving an important era of the C.P. Company legacy, but also what was a significant period in the world of menswear when Massimo Osti’s influence was unruly.
Credits: Ali Hinkins
The idea of bringing 17 C.P. Company magazines to life in 30 pictures is a challenge. I first selected ‘typical’, reoccurring pages that made the magazine special to me. I also focused on aspects that Daniela Facchinato explained to me when I wrote the (printed) story. Then I made one ‘magazine’ from pictures chosen from all issues. It starts with a photo of all covers and ends with the standard back cover. In between I tried to show all the characteristic, typical and often reoccurring elements of the original C.P. Company Magazine.